Challenge

UNICEF Mozambique’s primary focus is within education, HIV/AIDS, nutrition, and health. Other areas include water, sanitation and hygiene, child and social protection, and social policy. UNICEF Mozambique approached K&i to design their 2012 annual report.

Outcome

The annual report featured infographics, box-outs and human-interest stories with documentary style photography. Uplifting and positive photos and stories were chosen to focus attention on the uplifting aspects of UNICEF’s work. The design style was to follow UNICEF’s global brand guidelines. The report was printed on an uncoated stock for its natural qualities. Alongside the printed version, an interactive digital PDF was also developed.

The report achieved substantial coverage on both Behance and Issuu, being the most viewed UNICEF report on Behance. The report has also been featured on Creative Bloq’s ‘The beginner’s guide to brochure infographics’.

Client

UNICEF

Industry

Non-profit organisation

Project

Annual report

Services

Graphic design

Layout design

Illustration

From the Client

The K&i team have always delivered top-notch, fresh designs. They are extremely responsive with iterations and always come with innovative, beautiful solutions. We love working with them.

Patricia NakellCommunication Specialist UNICEF Mozambique