Snapt Media is owned and managed by Happy Snappy, a long-term client of K&i. Snapt was born out of Happy Snappy’s own experience within the event and attraction photography industry. Having seen a gap in the market, they created an app to equip brands to create loyal fans and brand ambassadors at events. The objective is to generate peer to peer sharing via social media channels.
The brief was to create a brand identity and mascot that would be cheeky, fun and ‘explanatory’ in makeup. It had to feel fun and authentic to their customers, and cool enough to be on a t-shirt.
K&i developed an identity and personality that communicates the brand’s uniqueness. The brand mascot was created to be flexible and easy to use in explanatory graphics and presentations. A fun and bright colour palette along with a rounded approachable font family ties the visual identity together.