Challenge

Once a year the leading South African innovation conference, The SA Innovation Summit hosts its event in Johannesburg. Started in 2008, the SA Innovation Summit has steadily increased its foot traffic. This year K&i was approached to brand the year’s event keeping the annual theme in mind.

Outcome

Under the theme ‘Viral Innovation – Catch it for Growth’, we branded the event using a concept of folded origami birds. The branding extended through various touchpoints such as website, newsletters, posters, banners, flags, and the conference handbook.

This year the conference handbook was renamed ‘The Spark Book’, and featured foldout sections, die-cuts, and the usual speaker and notes pages. As per previous events, the objectives remained the same; create an innovative, engaging, interactive, and practical handbook for the summit. A handbook that the delegates and visitors would cherish, a book that would nurture new idea thinking, stimulate imagination, encourage exploration, experimentation, and leave opportunities open for discovery.

Client

SA Innovation Summit

Industry

Conferencing

Project

Viral Innovation – Catch it for Growth 2013 conference campaign

Services

Branding

Advertising

Website design

Graphic design

Illustration

Signage

Printing