Challenge

The SA Innovation Summit hosted its first conference in 2008 and has been growing steadily ever since. The 5th SA Innovation Summit in 2012 brought together leaders, entrepreneurs and innovators from around the world. K&i created the branding for the previous years’ event and was approached to create something unique again for this year.

Outcome

Under the theme ‘Leading Innovation – Africa’s Competitive Edge’, the conference branding was created using a handmade and creative approach. A visual language was established using nail and thread, stitching, Lego and papier-mâché. The branding was extended through various touchpoints, such as: website, newsletters, posters, banners, documents, invitations, and the conference handbook. K&i also branded The Innovation Summit Lab, a new space a space where entrepreneurs can showcase their concepts, ideas and inventions, hosted by Jan van Mol. The logo was created using over 600 pieces of Lego.

The handbook edition was designed as a box set, including a handbook and a notebook. The handbook, named ‘The Black Book’, included a page for each of the 66 speakers, an industry directory as well as a helpful key in choosing which seminars to go to. This also functioned as the contents page. The concept for the Note Book was developed around the values of ‘inspiring’, ‘interactive’, ‘playful’, and ‘useful’. It included inspirational quotes, creative additions, interesting facts and interactive pages.

The 2012 event had a 40% increase in attendance during the 3 day event compared to last year, with 600 delegates and a public footfall of over 1500. The 5th SA Innovation Summit branding has since been awarded with Behance Typography Served, and featured by Design Indaba, Creative Review, Coroflot, VISI Magazine and Status Magazine. The Black Book & Note Book was awarded with Behance Editorial Design Served, and honoured as a 2013 Loeries finalist in the publication category.

Client

SA Innovation Summit

Industry

Conferencing

Project

Leading Innovation – Africa’s Competitive Edge 2012 conference campaign

Services

Branding

Advertising

Website design

Graphic design

Layout design

Illustration

Signage

Printing