We want to do good design for good people and that’s why we are selective about the work we take on. We want the work we do to matter, to have impact and to touch people on an emotional level. You could say we have a humanistic approach to our work. We believe a handmade touch has the chance to deliver a message that speaks to people on a different level, to be more human, more approachable, more believable, more real. It is the imperfections that make it more human. It’s the imperfections that make it perfect.