Música é Vida (Music is Life) is an annual event and music album in Mozambique, featuring top artists such as Stewart Sukuma, Mingas, Isabel Novella, Cuca, Herminio, Yolanda Kakana, Valdemiro José, Neyma, G2, Costa Neto, Muzila, Julia Duarte, Sslowly, among others.
Each song has thematic messages based on the Facts for Life publication, which aims to provide families and communities with the information they need to nuture and improve the lives of children. The Facts for Life manual is a practical source of information for answers to questions related to childbearing and getting children off to the best start in life.
Apart from producing a CD, the campaign also included theatrical radio performances and a Child Rights Concert – the flagship public awareness event, all aimed at promoting the welfare and rights of children through music.
K&i branded the 2014 event, and designed the CD, banners, posters, tickets, stage backdrops, and social media graphics to promote the concert.