Challenge

Twelve Royal Cold Brew Coffee is a small batch, slow steeped, handcrafted product, using the finest single origin Arabica beans from Uganda.

The cold brew process requires steeping coffee grounds in cold water for between 12-24 hours. As the brew method is without heat, it extracts less bitter, acidic compounds, resulting in a naturally sweeter coffee taste. The slow process also brings out and enhances all the wonderful subtle flavours of the coffee. Cold brewing is a somewhat unconventional method, even though not new, the identity was to reflect this uniqueness, as well as being African.

Outcome

Twelve Royal is a self-initiated project by K&i. By being such, this project gave freedom to express this ‘out of the ordinary’ product in a bold, artistic and somewhat anarchistic style. Taking inspiration from some of our favourites; Surrealism, Dadaism, and Deconstructivism. The brand features quotes and extracts from famous writers and artists, such as Comte de Lautréamont, Rene Margritte, David Carson and Salvador Dali.

Being a local Muizenberg company, the name was derived from the office street address of 12 Royal Road. The logo features a crown and the number 12, hand painted to reflect an edgy and raw nature. To carry on the theme of an iconoclastic brand, the bottles feature 4 unique artworks. The illustrations were handmade using paint, pen and pencil, inspired by an African sensibility and artists such as Jean-Michel Basquiat. Each bottle also carries a handmade swing tag, giving the identity a local authenticity.

K&i further developed the responsive website, using WordPress, along with copywriting, photography, styling, and a slow-motion video.

Client

Self-initiated

Industry

Food and Drink

Project

Identity, packaging and website

Services

Strategy

Visual identity design

Logo development

Copywriting

Illustration

Photography

Packaging design

Website design

Website development

Printing

Twelve Royal Cold Brew Coffee