The cold brew process involves steeping coffee grounds in cold water for between 12-24 hours. As the brew method is without heat, it extracts less bitter, acidic compounds, resulting in a naturally sweeter coffee taste. The slow process also brings out and enhances all the wonderful subtle flavours of the coffee.
Twelve Royal is a self initiated project by K&i, and by being such, gave freedom to express this ‘out of the ordinary’ product in a bold, artistic and somewhat anarchistic style.
Taking inspiration from some of our favourites; Surrealism, Dadaism, Deconstructivism, the brand features quotes and extracts from famous writers and artists, such as Comte de Lautréamont, Rene Margritte, David Carson and Salvador Dali.
Being a local Muizenberg company, the name comes from the office street address 12 Royal Road, with the logo featuring a crown and the number 12, hand painted of course to reflect the edgy raw nature we aimed to achieve.
To carry on the theme of an iconoclastic brand, the bottles carry different unique artworks, handmade using paint, pen and pencil, inspired by an African sensibility and artists such as Jean-Michel Basquiat. Each bottle also carries a handmade swing tag, giving the identity a local authenticity.
K&i further developed the responsive website, using wordpress, along with copywriting, photography, styling, and a slow-motion video.