City of Tshwane launched the Tshwane Green project with the objective of activating citizens in achieving a low-carbon, climate resilient and resource efficient city. The aim was not only to promote active citizenry, but also to ignite City of Tshwane’s excellence legacy as a leading green capital in Africa.
In keeping with a green economy and sustainability programme, the main activities with the campaign was to establish a baseline on carbon emissions for the City, its vulnerability to climate change, as well as educating and raising awareness. The programme was divided into six segments, including Service Delivery, Faith Organisation’s, Education, Business, At Home, and the Community at large.
K&i developed a logo and identity system, including a set of 6 icons for the different focus areas, accompanied with a colour palette and font usage.