Local Innovation – Global Conversation 2014 Conference Campaign
The SA Innovation Summit is the leading innovation conference in South Africa, with a focus on raising awareness, facilitating collaboration, and contributing to building the national system of innovation.
SAIS has grown from 100 participants in 2008, 600 in 2012 and 2013, to 1000 in 2014. K&i have designed the branding for each years event since 2011, which was held in Johannesburg. With Cape Town being the World Design Capital in 2014, the event was relocated and for the first time held at the Cape Town Stadium.
The year’s theme ‘Local Innovation – Global Conversation’ was accompanied by a collection of handmade hashtags, complimented with thoughtful questions, aimed to start conversation and accelerate local innovation. Apart from a local touch, the design aimed to have an innovative approach, be tactile, fun, positive, thought provoking, interactive and insightful.
The branding was carried through various touchpoints, including website, newsletters, reports, presentation materials, pitching documents, adverts, banners, posters, flags, wayfinding signage, the physical space at the stadium, and a 200 page conference book.