Muizenberg, the home of creatives, artists, bakers, surfers, skaters and musicians, have had the pleasure in welcoming a new surf and skate store to the mix.
Rolling Wood, the coolest surf and skate store in South Africa, and also the friendliest, a la Muizenberg style, is an inviting place to relax and hang out after a good surf.
Stocking a range of surfboards, skateboards, handslides, wetsuits, swimwear, and magazines, along with great coffees (Twelve Royal Cold Brew Coffee is on offer), fresh sandwiches, homemade yoghurts and a selection of other scrumptious treats.
The target market is mixed, young and old; skaters, surfers, mums, dads to trendy hipsters and local artists including international visitors from all over the world. The feeling needed to be ‘non-exclusive’, friendly yet upmarket that would encompass its variety of visitors.
We developed an identity that is modern, inviting, clean and open. The additional handcrafted element to the typeface of ‘and’ adds a local and softer touch to the strict san-serif uppercase font used elsewhere.
Apart from branding and store signage, K&i also consulted on overall shop layout, interior design and staff uniforms.