Muizenberg, the home of creatives, artists, bakers, surfers, skaters and musicians, have had the pleasure in welcoming a new surf and skate store to the mix. Rolling Wood, the coolest surf and skate store in South Africa, and also the friendliest, a la Muizenberg style. It is an inviting place to relax and hang out after a surf. Stocking a range of surfboards, skateboards, handslides, wetsuits, swimwear, and magazines, along with great coffees, fresh sandwiches, homemade yoghurts and a selection of other scrumptious treats.
The target market is mixed, both young and old; skaters, surfers, mums, dads, trendy hipsters, local artists and international visitors. The brand needed to be ‘non-exclusive’, friendly yet upmarket, and that could encompass the variety of customers.
Rolling Wood asked K&i to develop an identity that is modern, inviting, clean and open. The additional handcrafted element to the ‘and’ typeface adds a local and softer touch to the strict san-serif uppercase font used elsewhere. A classic navy and gold colour palette gives the brand an upmarket feel.
Apart from branding and store signage, K&i also consulted on overall shop layout, interior design concepts and staff uniforms.