Quintica, an ICT specialist company with operations throughout South Africa, Africa, the UK, Middle East and North America, offers integrated services and technology solutions into the enterprise and Mobile Network Operator markets.
Q-Journey, one of Quintica’s methodologies, is a guide in how to create, deploy, and maintain a world class customer-centric model, to build into frameworks for success of: quality, usability, value, trust, affordability, and profitability.
Q-Journey consists of a four-part process: Asses, Define, Establish and Sustain. Within each process lies one or two product offerings, such as Q-Scan, Q-Portfolio, Q-Framework, Q-Build, Q-Transform, and Q-Live.
Quintica needed to brand this offering, and required a system that would explain the products and processes within Q-Journey. K&i developed a visual identity system that expressed this ‘journey’, using the concept around unfolding, unlocking of potential, new adventures, possibilities and growth. We sectioned the processes into their 4 parts, represented here by the folds, and used a bright 4 colour palette to identify the different processes, i.e. Asses (Q-green), Define (Q-orange), Establish (Q-purple), and Sustain (Q-blue).
As part of extending the Q-Journey identity design further, a ‘map’ was created to show the parts of the processes and product offerings in more detail using the colour palette and iconography. Templates for word and powerpoint where created for each of the 4 part processes along with various website graphics and exhibition stand design.