South Africa has beautiful landscapes and is perfect for camping enthusiasts who enjoy the great outdoors. But what if you could have the perfect camping experience combined with modern comforts?

Hey Pioneer is a new luxury camping company offering comfortable, friendly, quality experiences in the wild, using classic canvas tents. The primary target is couples and families, but is also geared for events and weddings. Customers can either rent one of their tents for the weekend or Hey Pioneer offers delivery and setting up service for extra comfort.

K&i was appointed to develop Hey Pioneer’s new logo, identity and website.


To develop the brand story we start by first defining the values. Bespoke, quality, pure, adventure, wild, exploration, approachable, friendly, playful, warm, comfortable, wholesome and relaxed were defined as Hey Pioneer’s key principles. Visual moodboards were developed for art direction, looking at a simplistic, approachable and artisanal direction for the brand identity and logo development.

To further extend and strengthen the identity and visual tone, icons were developed using a handcrafted illustration style with added texture. Typography was used in a handwritten appearance to align with the company’s relaxed and playful energy. The use of photography was an important part of establishing the brand. To deliver a personal and warm feeling, Leon and Marliet from ‘The Lion and The Lady’ were commissioned to capture the essence of the brand and show a true reflection of a Hey Pioneer experience, whether you are a family on holiday or a couple on a romantic weekend away.

A responsive WordPress website was created, with design options set in place to allow for the company’s future expansion and growth.


Hey Pioneer




Identity and website


Visual identity design

Logo development

Brand guidelines


Graphic design

Website design

Website development