The 14th and 15th South African International Documentary Festival Branding
The Encounters South African International Documentary Festival was established in 1999 with its primary objective to develop the documentary industry in South Africa.
Encounters is an annual event held in both Cape Town and Johannesburg. Since its inception the festival has garnered over 139,000 attendees and screened over 1,400 films.
K&i branded both the 14th and 15th festivals, using a collaging effect showcasing characters and scenes from the different documentaries. The branding included various touchpoints such as the festival programme, posters, banners, website elements, social media graphics, as well as newspaper ads. The programme was printed on supergrade 60gsm (newspaper) and distributed throughout Johannesburg and Cape Town.
In 2012, the festival attracted over 11,000 visitors, an average screening attendance of 82% and an audience increase of 4% up from its previous year.